Introduction

Today’s marketers at nonprofit organizations are under a lot of pressure. Their role has changed dramatically. Marketers are expected to deliver exceptional and personalized experiences. They have taken the reins of complex data segmentations. They are on the front lines of data privacy and compliance. Fundraisers turn to marketing colleagues to help them measure and attribute the impact of marketing activities on dollars raised.

Of course, technology is behind everything we do today. Almost every aspect of marketing is now digital and to keep pace, nonprofit marketers are making more strategic choices about technology.

In this guide we outline key trends impacting the way nonprofits are thinking about technology needs, key data considerations, and how to address the evolving role of a nonprofit marketer. We will make the case for starting marketing technology decisions with a strategy. Starting with business objectives and creating a blueprint will allow you to thoughtfully build out your tech stack.